The J stands for the initial of his first name (Justin) and the Reyez (Rise, Eyez with an R) stands for his fast elevation since stepping in to the music game. Born in East yet raised in the West, this young lyricist displays a disciplined work ethic rarely seen at his age with a quite confidence of an industry veteran.   JJ.Reyez has emerged as one of Canada's most multi dimensional Hip Hop prospects versed in the new school DIY "Do It Yourself" era of writing, producing, recording, mixing/engineering, photography/graphic design and most recently directing and editing music video's. He has been profiled on HipHopCanada.com and Hip Hop's biggest online video sharing site, WorldStarHipHop.com. His smooth transition from verse to verse in a rhyme is continued from shot to shot in the videos he produces. This 'double edged sword' is cutting through the fat of Maple Leaf rap leaving listeners to a leaner cut of prime rhymes.   Sought after as the fresh vision for street artists, some industry insiders say he is taking the online indie game to another level through his Youtube and Myspace creations. Also understanding the importance of artistic collaboration J.Reyez teamed up with R&B singer Chris Jackson on the track 'Suffocate' which premiered on Buffalo NY's radio station 93.7 WBLK and climbed the charts to 1 on the Unsigned Hype radio show. J.Reyez has also been played in heavy rotation on London's 94.9 FM "The Come Up Show" and 106.9 FM "The X" and 93.3 CFMU 'Live and Direct'. This balance of underground online presence and main stream media support demonstrates this young talent is making moves well beyond the Canadian borders.   So needless to say his GRIND is now paying off as his legion of fans are quickly growing globally online. As they closely watch his every move, he has consistently stepped his game up song after song and show after show, video after video. Before even turning 18, J.Reyez had 25 regional shows under his belt and captured the underground hip hop circles through his relentless hustle. To top it off he is an officially sponsored artist for the clothing line Tragic Glory whose message is to always turn negative situations into positive ones through their involvement with World Vision sponsorship as well as donating to the Canadian Cancer Society. J.Reyez is exactly what is needed for Canadian Hip Hop, while others wait, he is already doing it for himself.